Microsoft, too, made a grand return to Steam in recent years, with some of Xbox's biggest titles, including Halo Infinite, Gears 5, Forza Horizon 5, and Sea of Thieves, all available on Valve's platform.Īssassin's Creed Valhalla will arrive on Steam December 6, the same day as the game's final content update releases for all platforms. Activision released Call of Duty: Modern Warfare II on Steam this year (to great success) after multiple previous entries found themselves exclusive to the Activision-owned Blizzard launcher.

However, the tides have been turning recently.

Game sales from a platform run by the publisher of a given game, like Ubisoft Connect, makes it so publishers keep virtually 100% of the profit from each sale. The Epic Games Store, in contrast, only takes a 12% cut. Steam typically keeps about 30% of each game sale, with 70% going to the game's publishers. Ubisoft found itself among numerous game publishers who opted to release games via its own distribution platforms or release on the Epic Games Store instead of publishing on Steam in recent years. In Ubisoft's statement to Eurogamer, the publisher said it is 'constantly evaluating how to bring out games to different audiences wherever they are, while providing a consistent player ecosystem through Ubisoft Connect.' That same year, Ubisoft's vice president for partnerships and revenue, Chris Early, called Steam's distribution model 'unrealistic' and that Steam 'doesn't reflect where the world is today in terms of game distribution.' The move comes after Ubisoft said in 2019 that it made a 'business decision' to not launch Assassin's Creed Valhalla and other Ubisoft titles on Steam and instead opt for using the Epic Games Store or its own Uplay (now Ubisoft Connect) storefront.

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