Lollie explained how the sign design submission filed in October 2021 did not use the “Amazon Fresh” logo for the signage.

“I had an idea of which grocery store it was going to be but without actually knowing or seeing the sign going up it was hard to say.” “I wasn’t aware of it, so it was news to me, too,” said Lollie on Monday. “We are actually surprised ourselves that the sign went up,” said Planning and Land Use Director, Greg Dembowski, who referred questions to Brookfield’s Zoning Enforcement Officer, Francis Lollie. With so much effort brought to protecting the name of the future grocery store, the sudden appearance of the Amazon Fresh signage over the weekend caught some suspecting Brookfield Town Hall employees off-guard. “If you look at the designs and you look at the other stores that are out there, it’s not hard to figure out who it is, it’s not, but they’ve asked us to keep quiet, and we have,” then-First Selectman Steve Dunn commented to the News-Times. Still, there was no official word on whether or not the tech-giant was behind it all. “…The proposed grocery store client is extremely secretive, as a product of the company’s foundation as a technology company… there is only one of these stores open now in the country,” said Trevor Edkin, Director of Leasing for Raymour & Flanigan, according to the minutes.īy the end of last fall, an updated site submission to the Zoning Commission brought more clues to the identity of the grocery store’s owner with architectural designs for the building’s signage showing resemblance to existing Amazon Fresh stores.

The property formerly hosted a TJ Maxx location, but at a Octomeeting of the Brookfield Zoning Commission, representatives for the plaza’s owners, Raymour & Flanigan, noted difficulties in securing a new tenant for the space as a way to underscore the need for their new, prospective tenant, to remain anonymous. The mystery - and accompanying hints - over the identity of the future Brookfield grocery store’s owner began unraveling with the submission of a site plan modification for the property at the 14 Candlewood Lake Road shopping plaza in October 2020.

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